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5 Ingenious Ways to Use Video in Email Marketing

 Over 293.6 billion emails are sent and received every day, and that figure is only increasing. Therefore, we cannot just wait for people to read our emails. We must exercise creativity. And thus, this is the reason smart marketers have begun using videos in their email campaigns.

It's not a novel notion to attach files to emails; you might be reminded of the 1996 email chain that made the Dancing Baby famous. Since that time, a lot has changed. There are several methods to utilise video in emails today. In this post, we'll look at several original approaches to using video in email campaigns, as well as the benefits of doing so.

Following are 10 strategies for including video in email marketing:

  1. Update the subject line to include 'video'

As we previously said, even using the term 'video' in your email subject lines will dramatically increase open rates. People will want to read your email because they are naturally interested to see what is within. Observe how the word 'video' appears in the subject line of this email from optimisely:

Beginning the subject line with the word 'video' enclosed in square brackets adds contrast and makes the email stand out visually.

 

  1. Make your cold email outreach emails specific

Cold outreach emails can be impersonal, as the word suggests. Making your cold emails feel more unique and personable by including a video will help you achieve that. Prospects will pay attention because few sales representatives are adopting this tactic. Additionally, it's simpler to do than you would think.

Say you've found someone you believe would be a perfect fit for your business. You may make a video that is particularly tailored to them that explains what you do and how you can help them.

Read More-Focus groups are the solution to improving marketing results

 

  1. Publish a newsletter video

Although it might be challenging to distinguish apart from the competition, newsletters are a terrific method to remain in touch with your list. A video may make your newsletter stand out in a way that a printed email just can't. People will anticipate hearing from you and getting new information, which will keep your company at the forefront of their minds.

Don't be intimidated if the thought of making a brand-new video seems daunting. As long as the information is pertinent, captivating, and beneficial to your subscribers, there is nothing wrong with turning your current films into email content.

 

  1. Make a business announcement

According to research, the majority of Americans prefer watching the news over reading it. This explains why email announcement videos are so clickable. People are curious about their surroundings. They can't help but click through since they don't want to miss out on any fascinating news.

Additionally, people adore sharing videos. Your video will receive more views and interaction as more people share it. People will want to share your intriguing emails with video content.

 

  1. Greetings to new subscribers and clients

When someone joins your mailing list or makes a transaction, you send them your welcome email as soon as possible. It's your time to introduce yourself and share your plans. What better medium for doing that than a video?

Using a welcome video, you can give your company a face. People sense a connection to your business when they see and hear a genuine person, which will eventually increase trust and engagement.


Conclusion:

Video is the most popular kind of brand content, while email marketing is the most efficient delivery route. Combine them to increase your impact and reach.

With the help of video email marketing, you can improve your open rates and conversions, clarify ideas or show off items, and build stronger bonds with your subscribers.

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