Over 293.6 billion emails are sent and received every day, and that figure is only increasing. Therefore, we cannot just wait for people to read our emails. We must exercise creativity. And thus, this is the reason smart marketers have begun using videos in their email campaigns . It's not a novel notion to attach files to emails; you might be reminded of the 1996 email chain that made the Dancing Baby famous. Since that time, a lot has changed. There are several methods to utilise video in emails today. In this post, we'll look at several original approaches to using video in email campaigns, as well as the benefits of doing so. Following are 10 strategies for including video in email marketing: Update the subject line to include 'video' As we previously said, even using the term 'video' in your email subject lines will dramatically increase open rates. People will want to read your email because they are naturally interested to see what is within.